On October 30, at the press center TASS there was summarizing of the action "October - a month of good" of the Johnson 's ® Baby company and “ the Fund of Children's Dr. Rosha”l, which became a part of a large-scale project "Together for the children's safety!". As a result of the shares, it was transferred to 4 million rubles for the rehabilitation of children in the Pediatric Surgery and Traumatology of theDepartment of Health in Moscow. Note, that the action was held in 10 regions of Russia, just to be assisted 14 children.
In addition, under a press conference there was a discussion of the general problem of child injuries, experts assessed the current situation, talked about the possibility of combining the business and professional community to address issues of child safety.
"Every year more than 3 million children receive a variety of injuries, more than 6000 children die, and one out of four of the victims - a child with a brain injury. Throughout the world, this type of injury is displayed on the level of public concerns. This injury is the leading cause of disability, neurological and psychiatric disorders. At the same time, rehabilitation and treatment of such patients is expensive, that the state is not always able to cover, "- was said during a press conference, by the Deputy Director of the Research Institute of Emergency Children's Surgery and Traumatology, the head of rehabilitation, the chairman of the Fund of Children's Dr. Roshal - Svetlana Valiullina. She also noted that it is necessary to draw attention to the problem of representatives of the public and businesses, as well as more aware of the possible risks and threats to children.
The chief pediatric traumatologyst of Moscow, the head physician of a sports team "Spartak" Razmik Keshishian told about . the importance of prevention of child injuries. He said, that over the past ten years, the number of children, entering the ICU Research Institute with serious injuries, has increased. "We need to pay great attention to child injury prevention. It begins with training in matters of parental concerns about the safety of their children both at home and on the road, schools. This is an important moment, because today the vast majority of accidents - adults’ fault, "- said the expert.
The President of the center of expertise "Driving without danger" -Natalya Agre said, that social projects on child injury can be effective, their main task - to influence people's behavior. It is important to keep the continuity of education, bring to solving problems of all stakeholders. "In matters of safety, improving education, helping , all of us hope for the support of the state, but not only the stat. In this case, the business unit is the same as, for example, civil society. This is very good, not only when the business earns, but also helps the community, and that is how it should be, "- said Natalia Agra.
Marketing Director, Johnson & Johnson, Anna Berezina presented the project "Together for the safety of children" and said that it would be continued in Russia in 2015. "The philosophy of the brand« Jonson & Jonson »- to help people. We know that the greatest happiness for the mother - when her baby is healthy. One of the main objectives of the campaign "October - a month of good" was to draw public attention to the issue of security, in particular, the rehabilitation of children. Video of the event was seen by more than a million people. We’ve sold just over 2 million packages of products and nearly double the amount ,that we will give to” the Fund of Dr. Roshal for the rehabilitation of children from different regions of Russia ", - said Anna Berezina. The company representative also said that, in 2015, it is planned to carry out educational programs and roundtables in the regions.
At the end of the press conference there was a solemn transfer of the certificate for 4 million rubles to “the Foundation of Children's Dr. Roshal”, voiced with gratitude to the organizers of the event from the children's parents.